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The third generation Proton Persona (BH) was launched in August 2016.[7] It is based on an extended Proton Iriz platform and shares the latter's 1.6-litre VVT engine and basic structure, but its exterior design has been completely re-engineered to give it a distinct persona.[8] The interior of the BH Persona is largely unchanged over the Iriz, with the main exception of the new two-tier colour scheme.
The BH Persona is one class smaller than the outgoing CM Persona, but it offers more headroom, comparable rear legroom and a significantly larger boot.[8] The new BH is also more powerful, fuel efficient and sophisticated than the old CM.[9]
It is the latest model to carry Proton's newfound 'affordable safety' USP, and all BH Persona variants have been awarded the full five-star rating by ASEAN NCAP.[10]
